Privacy statement

Effective Jan 14, 2023

This Privacy Policy describes how your personal information is collected, used, and shared when you visit AfroTok.com or use the AfroTok mobile application (the "Site").

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

  1. "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  2. "Log files", and User Accounts, track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  3. "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a payment or attempt to make a payment through the Site, we collect certain information from you, including your name, billing address, Payment Information (including credit card numbers, email address, and phone number. We refer to this information as "Payment Information". Some of these information about you is also collected when you join our waiting list. We call the latter "Waiting List Information."

Personal User Information

When we talk about "Personal Information" in this Privacy Statement, we are talking both about Device Information, Waiting List Information, and Payment Information.

How do we use your personal information?

We use the Payment Information that we collect generally to fulfill any credit or debit card changes placed through the Site (including processing your Payment Information, and providing you with invoices and/or order confirmations). Additionally, we use this Payment Information to:

  1. Communicate with you;
  2. Screen our payments for potential risk or fraud; and
  3. When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our visitors browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We may use your account information that we collect generally to generate statistics for you, and provide personalized roadmaps. Additionally, we use this information to:

  1. Communicate with you;
  2. When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Sharing you personal Information

We share your Personal Information with third parties (such as Google Analytics) to help us use your Personal Information, as described above.

For example, we use Google Analytics to help us understand how our visitors use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We also use Square for credit and debit card processing--you can read more about how Square uses your Personal Information here: https://squareup.com/us/en/legal/general/privacy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Do not track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an payment through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place a payment or join our waiting list through the Site, we will maintain your payment Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@afrotok.com.